Recommended books:

Louviere, J. J., Hensher, D. A., Swait, D. J., 2000. Stated Choice Models: Analysis and Applications. Cambridge University Press, Cambridge

Hensher, D. A., Rose, J. M., Greene, W. H., 2005. Applied Choice Analysis. A Primer. Cambridge University Press, New York

Breidert, C., 2006. Estimation of Willingness-to-Pay. Theory, Measurement, Application. Deutscher Universitäts-Verlag, Wiesbaden

Accent, RAND Europe, 2010. Review of Stated Preference and Willingness to Pay Methods, London

Raghavarao, D., Wiley, J.B., Chitturi, P., 2011. Choice-Based Conjoint Analysis. Models and Designs. Chapman & Hall/CRC, Boca Raton

Orme, K., 2014. Getting Started with Conjoint Analysis: Strategies for Product Design and Pricing Research. 3rd edition. Manhattan Beach, CA: Research Publishers LLC

Maxim, Al., 2015. Piața energiei electrice regenerabile: o abordare din perspectiva consumatorului casnic. Iași: Sedcom Libris

Workshops and trainings in the field of conjoint analysis:

Sawtooth Software - Choice Modeling Workshop (CBC, MaxDiff, and ACBC) - usually held in Europe and the United States of America every year --- some trainings available online at:

Sawtooth Software Conferene - yearly event at which academics and practitioners from several fields present papers and studies performed using conjoint analysis techniques

Online courses on conjoint analysis:

Greenacre, L. 2014. Predict Consumer Decisions with Choice-Based Conjoint. Available at:

Recommended software solutions:

A. Experimental design > Microsoft Excel, IBM SPSS, Sawtooth Software Lighthouse Studio, Sawtooth Software Discover

B. Data collection >, Sawtooth Software online survey hosting

C. Data analysis and market simulations > Microsoft Excel, IBM SPSS, STATA, Sawtooth Software Lighthouse Studio